Spectrum Control

Every human decision exists on a spectrum. Somewhere between "just thinking about it" and "ready to go" are millions of people who would sell under the right conditions. Spectrum Control gives you the power to set those conditions, allowing you to be in the market entirely on your own terms.

What it does

You define a set of personalised criteria that determine your presence—who can find you, what they can see, and what conditions they must meet before you'll engage.

• Visibility: Control whether you are discoverable to all, only those at your node sign, or completely invisible.
• Asking Price: Display your price openly or invite offers without anchoring expectations.
• Chain Status: Require buyers to be chain-free to dramatically lower fall-through risk.
• Buyer Readiness: Filter out browsers by requiring confirmed funds or a mortgage in principle.
• The “Stealth Toggle”: Step back from the market instantly with one tap. No phone calls, no explanations.

The behavioural insight

The binary market creates loss aversion—the fear that once you start, you can't stop. Spectrum Control is designed around how people actually make decisions: gradually and iteratively. By providing optionality and reversibility, we remove the psychological barriers to entering the market.

During the pilot

During the Brighton & Hove pilot, two core features are active: Price Display (showing your price vs. inviting offers) and The Stealth Toggle (stepping back instantly). These features alone transform the quality of the selling experience and the buyers you attract.

The bigger picture

Spectrum Control isn't just a feature; it’s the mechanism that unlocks the dormant market. By replacing inflexibility with control, the barrier to entry dissolves, changing the shape of the property market permanently.